My big idea
What do you want to create? Start small. A product, service, or event is enough.
A step-by-step course for students who want to turn an idea into a useful product, service, or event—and explain it with a clear business plan.
Build your idea one decision at a time: notice a need, choose an offer, test it, plan the money, and explain it clearly.
A business plan is not a test. It is a simple map that helps you explain your idea, take the next step, and improve it after feedback.
What do you want to create? Start small. A product, service, or event is enough.
What is difficult, missing, wasteful, or less fun for people today?
Who will use it, choose it, or enjoy it? What matters to that person?
Write one clear sentence: “I will offer… so that…”
List materials, a place to work, time, and people who can help safely.
What does one item cost to make? What is a fair price? What is left after costs?
Use a sign, a short pitch, a sample, or a demonstration to help people understand.
Choose a meaningful target: customers helped, items sold, money raised, or a skill learned.
Ask what worked, what confused people, and what you will change next time.
Complete missions to unlock each activity. They use the same choices you make in a real business plan: customers, value, money, and communication.
Unlocking is simple: finish a mission’s quick check. Your progress stays on this device. You can repeat any mission and activity whenever you want.
Begin with observation.
Students notice a need at school, at home, or in their community.
Build the map.
Students complete the nine parts of a one-page business plan.
Test and present.
Students seek feedback, improve their idea, and give a short, clear pitch.